SAP approached Column Five to help raise awareness about their latest technology. The approach was inspired by another 15th century humanist, Geoffroy Tory, whos work resembles very closely the Vetruvian Man.
The CrossFit Games Open is the largest fitness competition on Earth and an exciting showcase of the CrossFit community. Our team at Column Five aimed to develop an illustration style to position the event to be approachable for all ages and all ability levels.
Column Five distributed Yeti tumblers to some of our partners with one of our five values: Be Good to Each Other. The letters were designed to carry some weight as they hold each word up.